17 best new perfumes for women 2023: Dior, Gucci, Jo Malone & MORE

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Whether you're shopping for a new perfume for yourself or for a loved one, we're here to guide you on choosing the best perfume for women. 

Personal preference plays a big part, but some popular fragrance brands include Chanel, Dior, Marc Jacobs, and Jo Malone London, but it's essential to choose a fragrance that suits your personal taste and style. 

At Christmas time you might be searching for a fragrance to gift your wife or your girlfriend, below you'll find some new scents that have been trending with fragrance lovers this past year, as well as some iconic scents from Chanel and Maison Francis Kurkdjian. If you scroll down to the bottom of the page you'll find some tips on how to choose a perfume for a gift. 

The best new perfumes for women

  • Dior Beauty New Scent We Love

    Editor's Review

    You can't go wrong with a Dior fragrance, and Miss Dior dominates the world of floral fragrances for women. The notes include Damascus rose, peony, Calabrian bergamot and white musks. Absolutely sensational. 

    Personalise your bottle of Miss Dior Blooming Bouquet by choosing the colour of the bow and label from a selection of shades that can be combined to suit you and your style. Put the finishing touch on this customised edition with the initials of your choice embroidered on the bow.

  • Chanel Beauty Limited Edition Scent We Love

    Editor's Review

    I've loved this perfume for years now, and is one that I return to time and time again. This roundup of the best new perfumes for women is full of scents that are new to shelves but I wanted to include this one because it's timeless and I also love the new limited edition festive packaging. How beautiful. 

    Look at how stunning this is for Christmas - the limited-edition gold and white case opens to reveal N°5 Eau de Parfum in 100ml. N°5 Eau de Parfum is the very essence of femininity and it's, an iconic and timeless fragrance.

  • Jo Malone London New Scent We Love

    Editor's Review

    I'm literally wearing this as I type this feature, and with just one spritz I'm ready to sit under a cosy blanket, watch Jude Law in The Holiday and drink a cup of hot chocolate. This perfume is pure Christmas! The longevity isn't as powerful as other Jo Malone perfumes but this sweet - actually delicious - scents is just how I feel about Jude Law - so irresistible. 

    This scent is a visit to Gingerbread Land. Spiced with ginger, nutmeg and cinnamon, melting into caramel. Butter-crumbly with roasted hazelnuts. It's all warmed up by tonka bean and vanilla. Who knew that a scent could be so more-ish. 

  • YSL New Scent We Love

    Editor's Review

    This is one of those addictive fragrances that's dark and sultry but still very feminine. I would say this is a unique scent, and one that will draw in a lot of compliments from strangers on the street.  

    You'll find top notes of bergamot, mandarin, natural aldehyde as well as heart notes including orange blossom, white lavender accord and diva lavender, but it's the base notes of vanilla bourbon, and ambergris accord that make this so addicting. 

  • L'Occitane New Scent We Love

    Editor's Review

    L'Occitane fragrances are always gorgeous smelling and this is an unashamedly feminine scent that's equal parts light and delicate as it is a strong and memorable fragrance.

    L'Occitane's classic Néroli & Orchidée Eau de Toilette blends the two white flowers for a radiant, light and feminine fragrance, with fruity undertones that linger throughout the day.

  • Tom Ford New Scent We Love

    Editor's Review

    If you're looking for a provocative amber woody scent, Myrrhe Mystère is the one for you. It's a seductive scent with a duo of powerful myrrh essences and a rich ultra-vanille accord.

    Tom Ford launched Myrrhe Mystère, a new addition to the Private Blend collection, in September 2023. Showcasing the world of amber, this scent is crafted to showcase Tom Ford's personal interpretation of the ingredient of myrrh.

    The warm, woody, and sweet notes of amber are wrapped up in smooth sandalwood and vanilla notes. 

  • Gucci New Scent We Love

    Editor's Review

    The bottle is so instagrammable and is adorned with a mesmerising flora pattern and in a captivating shade of purple.The smell is truly beautiful, it's light, floral and fresh, it also lasts pretty well. 

    Did You Know

    Miley Cyrus is the face of the #FloraFantasy collection. Perfectly matched, Miley's free, rebellious spirit is in line with this scent. 

    Gucci Flora Gorgeous Magnolia Eau de Parfum for women is the third Gucci fragrance to join the #FloraFantasy collection. The soft and sensual scent is made up of Magnolia Essence, Dewberries Accord, and Patchouli Essence.  

  • Elizabeth Arden New Scent We Love

    Editor's Review

    Ok, so this isn't new, but it does have a whole new look and it's perfect for the festive period. The classic scent is still the same but with just a glossy makeover. 

    Elizabeth Arden Red Door is a delicious mix of rich, rare florals, including freesia, red roses, and orchids. Honey and sandalwood set a sensual mood for a glamorous finish. A lot of people repeat buy this scent, so that speaks volumes. 

  • TikTok Famous: Maison Francis Kurkdjian

    Editor's Review

    TikTok may have lots of smell-a-likes for Baccarat Rouge, but nothing compares to the real thing - not for longevity that's for sure. This is a smash hit for a reason.

    Did You Know

    The scent is a favourite of one of 2023’s biggest hitmakers, Olivia Rodrigo, who sent fans across the globe into a frenzy when she recommended her go-to signature scent.

    Maison Francis Kurkdjian’s Baccarat Rouge 540 is named by Threadspy as the ultimate festive favourite for the women in your life, scoring 9.86 out of 10! The Baccarat Rogue 540 secures the title of the most popular women's fragrance for 2023, with a whopping 821,500 Google searches. The fragrance also gained over 588.5m stamps of approval on TikTok in the past 12 months. 

  • Burberry New Scent We Love

    Editor's Review

    A lot of fragrances are refillable these days, and that just makes life easier and more cost-effective - as well as being kinder to the planet of course. And this is a fragrance you'll want refilled because it makes for the perfect daytime scent - only vanilla lovers need apply. 

    Did You Know

    The campaign for this scent follows Sex Education star Emma Mackey and a pride of lionesses.

    Burberry Goddess Eau de Parfum is a unique gourmand aromatic fragrance led by a powerful trio of vanillas. On top, a vanilla infusion with woody tonalities, at the heart a vanilla caviar with a rich sweetness, and at the base a vanilla absolute enriched with luminous lavender.

  • Kayali New Scent We Love

    Editor's Review

    Mona Kattan has been described as a fragrance mastermind, and I have to agree. I've interviewed Mona a few times and the knowledge she has about perfume and scent is second-to-none. What I wouldn't give to take a visit to her fragrance room (yes, she actually has a room in her home that's dedicated to her love of perfumes). This new scent might well be her quirkiest yet, and if you prefer the brand's more aromatic scents, it might not be up your street, but I love the 'ooh, what's that?!' quality to it. 

    The new edition to the KAYALI range is a fruity floral fragrance with a beautiful blend of lychee, blackcurrant, and candied violet. Perfect for the winter and spring season. The mix of uplifting notes instantly brighten a grey day and the sparkling cocktail of amber, vanilla and musk instil a layer of confidence. 

  • Carolina Herrera New Scent We Love

    Editor's Review

    There are just some fragrances that are perfect to gift based on the packaging and even the name, there's just something so gift-worthy and could in fact be used as an ornament rather than a daily scent. Having said that, it's far too gorgeous not to spritz yourself with. 

    Carolina Herrera Good Girl Blush Eau de Parfum is a fresh and floral explosion and it's housed in a blush-pink stiletto. Tres chic! With a double dose of vanilla and the pastel romanticism of peony - evoked with two forms of ylang ylang and upcycled rosewater, this is a strong, romantic and empowered fragrance.

  • Chloé New Scent We Love

    Editor's Review

    At first sniff I loved the fragrant citrus, and the aromatic and woody scented tones - a real calming scent that lingers and gives a blissful feeling.

    Did You Know

    If you're looking for a sustainable scent, 15% of the glass from the bottle and 100% of the paper from the box are made from recycled materials. What's more, this is 100% natural-origin vegan perfume made using upcycled wood chips.

    Oak and bay leaves form a vibrant green accord, while bold notes of oak wood are intensified by earthy cedar and sandalwood. Bergamot and mandarin are in the top notes line up, revealing a woody undertone with citrusy hints, which are complemented by base notes of smoky musk and sensual vanilla.

  • BDK PARFUMS New Scent We Love

    Editor's Review

    This isn't new per-se, but it's a revamp of the original and a lot more powerful. Concentrated at 30%, this more faceted creation is addictive and gourmand.

    Did You Know

    Alongside the royals that once resided within the Palais Royal district, the Parisian quarter is also home to perfume house BDK Parfums.

    Fruity, spicy and warm, Pas Ce Soir opens with black pepper and ginger, develops with sweet orange blossom and lingers with patchouli of Indonesia.

  • Tiffany & Co. New Scent We Love

    Editor's Review

    I've tried all of the Tiffany & Co. scents over the years and I think this one might be the most distinctive. A twist on Tiffany & Co.’s original Rose Gold fragrance, the Rose Gold Intense Eau de Parfum features sparkling floral facets, paired with vibrant citrus notes and warm woods. 

    A floral fragrance with notes of orange flower and patchouli, emboldened by vibrant pink pepper. Turkish rose oil drizzles adds something different and the pink sugar settles on the skin to grant scent longevity with a lasting olfactive impression.

  • Marc Jacobs New Scent We Love

    Editor's Review

    There's something really comforting about a Marc Jacobs perfume. You know it'll be a good one to gift - especially if you are shopping for a late teen or early-twenties person. The bottle is aesthetically pleasing and the scent always hits the right notes without taking too many risks. This is a safe gift for someone entering the fragrance space. 

    This limited-edition fragrance features the original Marc Jacobs eau de parfum scent with a new extravagant twist on the iconic Perfect packaging. 

    The scent is a comforting floral with an addictive quality and complex yet harmonious clash of fresh floral and calming smooth accords.

    The key notes include rhubarb, cardamon, pink pepper, and cedarwood. 

  • Emporio Armani Scent We Love

    Editor's Review

    This is hands down my favourite scent, and one that I have used religiously over the last seven years. I have gone through so many bottles of this, and am still in love with it since the first time I sprayed it. From friends, colleagues to tube passengers, I always get complimented on my choice of fragrance - I've even had airport staff ask me about it.

    Armani's Because It's You is a feminine, light and sensual scent. It features a sophisticated rose absolute, combining notes of vanilla and musk. Divine.

How to choose a perfume for a gift

  • Think about what type of scent she likes: Consider whether she prefers floral, fruity, woody, oriental, or fresh scents. 
  • Think about the occasion: Some scents are more suitable for daytime or casual wear, while others are better for evenings or special occasions. If you're buying for someone who rarely goes out in the evenings, stick for the daytime scents. 
  • Test fragrances: You could visit a fragrance store or department store and try out different perfumes, or you could request miniatures online. 
  • Understand the notes: When testing a fragrance, first smell the top note, which is the initial scent you detect. Wait for a few minutes to allow the middle (heart) and base notes to develop, as they can be quite different.
  • Consider longevity: Pay attention to how long a fragrance lasts on your skin. Some perfumes have better longevity than others.
  • Read reviews and seek recommendations: Online reviews and recommendations from friends or family can provide valuable insights into a perfume's quality and performance.

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